ATM Virtual draws almost 12,000 online attendees

Dubai, United Arab Emirates, 22 June 2020: Travel trade professionals from across the world gathered in their thousands to attend the three-day Arabian Travel Market (ATM) Virtual, which debuted on 1-3 June 2020.


The online event which attracted almost 12,000 attendees from 140 countries around the world, focused on the ME region’s tourism sector, addressed emerging trends, as well as the opportunities and the challenges which are directly impacting the travel and tourism industry amid the COVID-19 global health pandemic and beyond.


In total, the event facilitated 11,301 prescheduled one-to-one meetings, of which over 92% were rated four or five, out of five stars. A series of one-to-one pre-scheduled 30-minute meetings between editors, exhibitors, and buyers also took place, and 23 live video sessions included Q&As and polls which ran alongside the presentations to enable audience interaction. Overall, the webinars had more than 24,000 views over the course of three days.


Danielle Curtis, Exhibition Director ME, Arabian Travel Market (ATM), said: “Considering that this was a debut event, the