Delhi, 10th September 2022: BLTM, India’s leading trade show on Business + Leisure Travel and MICE, opened today at the capital city. The 2-day show is staging post-pandemic rebound of the business, leisure and MICE travel segment, with over 100+ exhibitors from 4 countries and 13+ Indian states and UTs.
Catering to the huge post-pandemic opportunity that India presents, the show is offering you unprecedented access to the cream of buyers from the North Indian market, and the advantage of hosted buyers, specifically chosen from Business+Leisure and MICE travel segments.
275+ hosted buyers will be present at the show, specifically chosen from Business+Leisure and MICE travel segments from all over India. 1500+ trade buyers are expected to visit the show.
The show is ramping up the industry with its exquisite showcase of unique destinations like St. Petersburg, Singapore, Moscow, and of India Tourism and some of the leading Indian States, hotels, resorts, tour operators, DMCs, etc., in a 5-star setting of the show, in the heart of Delhi at the Leela Ambience Convention Hotel, where participants get to engage in fruitful meetings in an intimate setting.
As global travel resumes, most destinations are betting on a quicker revival of MICE and Bleisure tourism in the year 2022; and It is noteworthy that according to surveys, India’s Outbound MICE tourism market is expected to reach USD 9 billion by 2025.
According to reports, the India Business Travel Market is anticipated to reach a value of US$ 55.2 Billion by 2027, exhibiting a CAGR of 8.1% during 2022-2027, owing mostly to globalisation of business operations. Additionally, the increasing trend for Bleisure travel, the development of meetings, incentives, conferences, and events (MICE) segment, rapid digitization, the rising partnership between businesses and airlines, continuous improvements in the airline, hospitality and tourism industries are also positively influencing the market across India.
BLTM opens doors to India's 6.5 million outbound business and MICE tourists, as well as the fastest growing business travel market in the world.
St. Petersburg, Russia is the Feature Destination of the show; while Singapore is the Feature Country. Goa, Odisha and Gujarat are displaying their best as Partner States, and Uttarakhand and Himachal Pradesh are participating as Feature States. Private sector participants from all over India, from many states are also present at the show.
The show also has private exhibitors from several Indian states like Andaman & Nicobar, Delhi, Haryana, Karnataka, Kerala, Maharashtra, Rajasthan, Uttar Pradesh and West Bengal, comprising travel agents, tour operators, hospitality chains, DMCs, attractions etc. Most of the states are participating with delegations of tour operators and hoteliers; a clear appreciation of the unabated spirit of business, leisure and MICE travellers of India, who kept visiting these destinations throughout the pandemic, as they remained open with necessary precautions in place.
India Tourism too has a key presence at the show, showcasing all their campaigns and programmes such as ‘Azaadi Ka Amrit Mahotsav’, ‘Dekho Apna Desh’, ‘Ek Bharat Shreshtha Bharat’.
The inauguration took place in the august presence of Ms. Kuzenskaya Julia, Deputy Chairman - Committee for Tourism Development of St.Petersburg, Mr. Raymond Lim, Area Director India (New Delhi office) - International Group, Singapore, Mr. Arun Srivastava, Deputy Director General - Ministry of Tourism, Govt. of India, Mr. Subhash Goyal, Former Secretary, Federation of Associations in Indian Tourism & Hospitality (FAITH) & Former President of IATO, Ms. Jyoti Mayal, President, Travel Agents Association of India (TAAI), consuls and ambassadors of participating and non-participating countries including Sri Lanka, Cuba, Greece, Vietnam, etc., and several senior tourism officials from Indian States and heads of travel trade associations, along with other dignitaries from the industry.
The show is reserved for travel trade visitors for both days i.e. 10th & 11th September, from 10 am to 6 pm. The travel trade fraternity was present in large numbers at the inauguration, with new as well as existing travel trade players, and huge footfall from the travel industry is expected on the show dates.
BLTM will be followed next week by OTM - the leading travel trade show in Asia-Pacific - being organised on 13th, 14th & 15th September 2022, at the Jio World Convention Centre, Mumbai. OTM promises to be of the highest standard of travel shows ever seen in India.
Highlighting the growth of the MICE industry Ms. Jyoti Mayal, President, Travel Agents Association of India (TAAI) said, "We have rebounded, restructured, resurrected, and moved beyond crisis that hit us 3 years back. Every aspect of tourism is important and India has witnessed the largest surge. It is predicted that the tourism will see a 5.8% growth year on year though the country will grow at the rate of 2.7%. We also will be witnessing 126 million more employment in the next decade. MICE sector in India has been pegged at INR 25,000 crores, with growth of 8%. Commitment with proper and effective collaborations between the government and private stakeholders to have well defined policies, support, funds and skilled manpower will make both business and MICE a success story. We are thankful to the organizers of BLTM for providing us with the platform to define a roadmap to this industry."
Emphasizing on strengthening Indo – Soviet relationship Mr. Subhash Goyal, Former Secretary, Federation of Associations in Indian Tourism & Hospitality (FAITH) & Former President of IATO said, "Outbound tourism from India in 2019 was about 25 million and the domestic tourism within India, people who travel by air was about 300 million. India has immense potential and Indians are one of the largest spenders. Today there is waiting list for UK, USA, and other countries for 6 months or a year which is the opportunity for Russia and India to strengthen Indo-Soviet relationship. I am delighted to use BLTM as a platform to share my views that if Russia does these 3 things, then in next 2 years more than a million tourists from India will travel to Russia Provide e-Visa facility, Rupee – Ruble direct exchange & Build an air bridge – Russian carriers to be listed for India"
“BLTM has always proved to be beneficial and crucial for the Bleisure and MICE travel industry and Delhi being the national capital, is but the obvious choice for us to organise this show in, year after year. During this post-pandemic phase, when the Bleisure and MICE market is skyrocketing, a show like BLTM is the absolute need of the hour to keep up the momentum and provide the boost that the industry calls for.”, said Sanjiv Agarwal, Chairman & CEO, Fairfest Media Ltd., the organisers of BLTM. “BLTM, which is India’s leading trade show on Business + Leisure Travel and MICE, has received exceptional support from the travel industry at large and our association partners who have been instrumental in the revival of travel and tourism.'' he added.