International campaign urges M.E outdoor enthusiasts

Bavaria-based Outdooractive, Europe's largest outdoor portal for hiking, cycling, mountain biking, and skiing, has launched a new social media campaign to help tourism providers around the world address the challenges of COVID-19.

As part of the campaign, over 100 tourism companies and destinations from across Europe, the USA and beyond, will raise awareness of the tourism offering in their respective towns and regions in a bid to attract visitors.

Several global brands have also committed their support to the campaign with Intersport, Wanderfit, and Scarpa, amongst others, helping locals understand exactly what they have available on their doorstep while showcasing a new destination to potential visitors.