Thomas Cook India joins hands with PAYBACK India

● All PAYBACK India members can now earn and redeem points on Thomas Cook India’s range of India & International Holidays

● PAYBACK points earned on leading brands across shopping, entertainment, fuel, etc. can be redeemed for additional savings on a Thomas Cook holiday

● Extends Thomas Cook India’s reach to PAYBACK India’s extensive 100 million+ member database

Mumbai, August 25, 2020: Thomas Cook (India) Ltd., India’s leading integrated travel services company has partnered with PAYBACK India, the country’s largest multi-brand rewards & loyalty program, to offer attractive loyalty benefits to its customers - enabling them earn and redeem points on every Thomas Cook holiday purchase; additionally, earn points via spends on PAYBACK India’s partners (across leading brands including American Express, ICICI Bank, Big Bazaar, Central, Hindustan Petroleum, BookMyShow, Amazon, Flipkart etc.) to redeem and save on their next holiday booking with Thomas Cook India. This alliance serves to extend Thomas Cook India’s reach to PAYBACK’s 100 million+ member base, giving this new set of customers the benefit of redeeming points on Thomas Cook India’s extensive range of domestic and international holidays.

According to a recent KPMG International report, 84 per cent of Indian respondents believe in loyalty programmes and are more likely to buy new products