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Thomas Cook India & SOTC partner with India's favourite storytellerAmar Chitra Katha

Great Indian Journeys Bring alive India’s vibrant heritage

Mumbai, September 17, 2020: Thomas Cook (India) Ltd., India’s leading integrated travel services company and its Group Company, SOTC Travel Ltd., have partnered with India's favourite storyteller, Amar Chitra Katha, to take travellers on an enchanting journey through time, re-living India’s vibrant history and culture with the launch of its Great Indian Journeys. Much loved historical characters have been hand-picked to act as a personal guide through each epic journey, including - Birbal (the witty/wise advisor of Mughal emperor, Akbar), Tenali Raman (poet and social thinker of the mighty Vijayanagar empire), Sudama (childhood friend of Lord Krishna) and Chetak (Rana Pratap’s true war horse and faithful companion).

The itineraries carefully curated by Thomas Cook India and SOTC’s holiday experts and creatively illustrated via graphic comic strips in the distinctive Amar Chitra Katha style, present India’s young explorers and parents with an engaging format to discover India’s rich heritage and iconic attractions – in a very special route to their roots.

The Great Indian Journeys welcomes travellers on a voyage of discovery via an easy paced 4-5 day itinerary through locales steeped in history - Chittorgarh, Kumbhalgarh, Udaipur, Mathura, Hampi, Delhi, Agra and more - that chronicle India’s golden ages. Each itinerary incorporates exclusive elements such as: personalised storytelling sessions around favourite historical characters, spectacular sound & light shows, local culinary experiences, and more.*

In addition, customer benefits include:

1. Quality accommodation options with daily breakfast

2. Private transfers in AC vehicles

3. Affordable pricing starting at Rs.19 999.00*

4. Flexible cancellation options & a minimal booking deposit

5. Easy payment and EMI options

6. Meticulous health & safety under the Company’s Assured Program in partnership with Apollo Clinics

7. Additionally, COVID-negative certificate facilitation services are also available

8. A 3-month gift subscription to both – the Amar Chitra Katha and the Tinkle Comics Reading Apps worth Rs. 1 150.00

Mr. Rajeev Kale, President & Country Head – Holidays, MICE, Visa, Thomas Cook (India) Ltd. said, “Children have emerged as clear decision makers when it comes to holidays! So, in a strategic initiative to engage with this powerful segment and bring alive India’s rich heritage, we are delighted to announce our partnership with Amar Chitra Katha to present Great Indian Journeys. Vibrant itineraries have been designed by our holiday experts to showcase epic journeys with a child-friendly format of Amar Chitra Katha’s graphic comic strips.”

He added, “Travel is a great storyteller and our Great Indian Journeys endeavour to bring India’s history to life with much loved characters as personal guides/narrators. Starting at an attractive price of Rs. 19 999.00*, the selection of enchanting experiences across historical destinations like Chittorgarh, Kumbhalgarh, Udaipur, Mathura, etc. offer a delightful combination of fun and learning/discovery, while also ensuring a memorable family holiday.”

He added, “Our Assured Program in partnership with Apollo Clinics ensures meticulous health & safety protocols across every touch-point and to further assist our customers, we have tied up with ICMR accredited labs to offer seamless end-to-end COVID-negative certification services with contactless facilitation – across India. Our Safe Holiday Helpline is yet another meaningful consumer initiative - a free service to support customers in safe holiday planning.”

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Mr. Daniel D’souza, President and Country Head, Leisure, SOTC Travel said, “At SOTC Travel, we continue to believe in bringing families closer and creating their best memories with us. India’s favourite comics- Amar Chitra Katha plays an important role while growing up and has become an integral part in shaping a million childhoods. The Great Indian Journeys gives our travellers an opportunity, to reconnect and relive their fondest childhood memories with their children and families, by visiting India’s most iconic historical places. These specially designed itineraries, in the form of creative graphic comic strips, bring to life a unique combination of edutainment devoted to Indian culture and history. Through the Great Indian Journeys, we continue to help create delightful holiday experiences for our customers.”

He added, “To ensure health and safety for travellers, we have associated with ICMR accredited labs across India to provide a first of its kind COVID-negative certification services. This, along with our Assured Program in partnership with Apollo Clinics, have been incorporated in every holiday proposition for a hassle-free journey for all our customers. To further assist our customers, we have launched India’s first Safe Holiday Helpline, a free service to the public - offering expert guidance & assistance for safe holiday planning, visa assistance, country specific updates, on-ground health and safety measures, travel documentation, health certification, etc.”

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*Terms and conditions apply

Ms. Preeti Vyas, CEO and President, Amar Chitra Katha said, “As India’s favourite storytellers, our vision at Amar Chitra Katha has always been to inspire children and families through our vibrant stories about India’s glorious past and culture. The Great Indian Journeys by Thomas Cook India & SOTC, is an exciting collaboration which offers families a unique opportunity to directly experience and engage with India’s heritage through these specially-curated & memorable family holidays. Amar Chitra Katha has been telling stories for over 53 years and has always been a ‘route to your roots’.

She added, “As we firmly establish ourselves in the digital age, we are passionate about taking our founder Mr. Anant Pai’s legacy forward, by reaching out to our audiences via multiple platforms and experiences, including, films, apps, games and videos to tell India’s stories. Our association with SOTC-Thomas Cook is another powerful step in enabling Indian families to experience our stories real-time, not just in 2D or 3D but indeed in 5D, with emotions, feelings and a sense of awe. Through this new property - The Great Indian Journeys, travellers can be assured of the finest travel experience combined with authentic and vibrant depiction of itineraries through storytelling; which is the hallmark of Amar Chitra Katha.”

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